Artificial Intelligence for Business Leaders

This event is a unique, in person opportunity to spend time with Cheshire and Warrington Business Advisory Board Chair, Steve Purdham, focussing on how business leaders and senior managers can use AI as a personal tool to make a difference to their workload each day and help create a better version of themselves. From that knowledge follows an understanding (and reduced fear) about how AI can be used elsewhere in their businesses.

Steve brings decades of experience and proven success as a serial entrepreneur and business leader, demonstrating a rare ability to navigate disruptive industries and deliver transformative business results. As the current Chair of Westfield Health, a century-old insurance mutual, Steve has overseen revenue growth to £98million and expansion into 11 countries. Steve is on a personal mission to make Cheshire and Warrington business leaders the most AI literate in the country.

The 90 minute sessions are duplicated in Chester and Warrington on 2 July and covers:

The three takeaways

• Never start with a blank piece of paper
• Create the consultant of your dreams to help with any task
• AI, like people, gets things wrong

The Hyperscalar Personal Tools

• ChatGPT
• Gemini
• Claude
• Grok
• Deepseek

Practical session on Generative AI

• How Generative AI works
• Prompt writing & the art to getting more of what you want
• Creating images
• Hallucinations and understanding why Generative AI gets things wrong
• Risks & rewards
• Customising ChatGPT to be better for you

The session mixes a balance of theory, practical sessions, and discussion of how it can be used within your environment. It assumes a mix of skills and doesn’t assume any knowledge of Generative AI but assumes that participants will have tried it at some point to different degrees.

Places are limited so please only register if you are able to attend.